Handbook of research on born globals
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Type: Book
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'International Business' addresses the strategic, structural and functional implications of international business in firms around the world.
International marketing
by Cateora, Philip R., Gilly, Mary C., Graham, John L., Money, R. Bruce
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Type: Book
An Introduction to International Economics: New Perspectives on the World Economy (2012, 2021) is designed for courses in international economics primarily targeting non-economic majors and programs in business, international relations, public policy and development studies. It …
Global Media Giants
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Type: Book
Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media …
