Lead generation for dummies
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how.
Read More ↓Title Statements
- Full title :Lead generation for dummies / by Dayna Rothman ; foreword by Jon Miller.
Summary
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how.
Read More ↓Edition Statements
- Publication Date:2014
Publication Statements
- Publisher(s):John Wiley & Sons
- Place of Publication:Hoboken, N.J
- Language:eng
- Publication Date:2014
Notes
Includes index.
The Physical Object
- Description:xvi, 366 pages : : illustrations ; : 24 cm.
Edition Identifiers
- ISBN:9781118816172, 111881617X
- oclc:ocn878922522
- LC Classification:HF5415
- Dewey Decimal:658.8
Table of Contents
Part 1. Getting started with lead generation -- Part 2. Connecting inbound marketing and lead generation -- Part 3. Linking outbound marketing with lead generation -- Part 4. The middle of the funnel -- Part 5. Measuring your lead generation efforts -- Part 6. The part of tens.
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