Location-based marketing for dummies

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Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business

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Title Statements

Full title :Location-based marketing for dummies / by Aaron Strout and Mike Schneider

Summary

Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business

Edition Statements

Publication Date:2011

Publication Statements

Publisher(s):John Wiley & Sons
Place of Publication:Hoboken, NJ
Language:eng
Publication Date:2011

Notes

Includes index

The Physical Object

Description:xix, 262 s. : : illustrations ; : 24 cm

Edition Identifiers

ISBN:9781118022498, 1118022491
oclc:ocn770873746
Dewey Decimal:658.872

Putting a little "location" in your marketing campaign -- Location-based marketing in action -- Integrating location into other channels -- Measuring your return on investment -- The part of tens.

Subjects

branding Branding (Marketing) Business communication Communication dans l'entreprise Consommateurs -- Comportement Consommateurs -- Recherche Consumer behavior Consumers -- Research Customer relations Internet marketing Internet marketing -- Social aspects Marketing Marketing -- Gestion Marketing -- Management Marketing sur Internet Marketing sur Internet -- Aspect social Médias sociaux -- Aspect économique Médias sociaux -- Recherche Online social networks -- Economic aspe… Réseaux sociaux