Location-based marketing

Location-based marketing: geomarketing and geolocation

by Cliquet, Gérard

Type Book
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Title Statements

  • Full title :Location-based marketing : geomarketing and geolocation / Gérard Cliquet ; with the collaboration of Jérôme Baray.

Edition Statements

  • Publication Date:2020

Publication Statements

  • Publisher(s):ISTE, N.J, Wiley
  • Place of Publication:London
  • Language:eng
  • Publication Date:2020

The Physical Object

  • Description:1 online resource (xvi-234 p.).

Edition Identifiers

  • ISBN:9781786305800, 1786305801
  • oclc:on1269419332
  • Dewey Decimal:658.834 2

Subjects

Consommateurs -- Attitude (psychologie) Marketing Mobilité spatiale

Writers

Cliquet, Gérard Baray, Jérôme

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