Marketing
"Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success."--
Read More ↓Title Statements
- Full title :Marketing / by Jeanette McMurtry, MBA.
Summary
"Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success."--
Read More ↓Edition Statements
- Publication Date:2023
- Edition:6th edition
Publication Statements
- Publisher(s):John Wiley & Sons, Inc
- Place of Publication:Hoboken, New Jersey
- Language:eng
- Publication Date:2023
Notes
"Learning made easy"--Cover.
Includes index.
The Physical Object
- Description:xiii, 382 pages : : illustrations ; : 24 cm
Edition Identifiers
- ISBN:9781119894872, 1119894875
- oclc:on1366493942
- LC Classification:HF5415.13
- Dewey Decimal:658.8/02
Table of Contents
Marketing in a thriving consumer culture -- Building a strategy for LTV and ROI -- Executing across channels -- Powerful ways to build sales through email, websites, and SEO -- Setting your brand up for sustainable sales -- The part of tens.
Read More ↓Subjects
Writers
More from this Series
No reviews yet. Be the first to rate this work.
Related Works
more →
Managing business interfaces: marketing and engineering issues in the…
Chakravarty, Amiya K.
Consumer value: a framework for analysis and research
Culture and positioning as determinants of strategy: personality and the business organizati…
Ellson, Tony
The future of relationship marketing
Marketing - Management
Rate & Review