Marketing

Marketing

by Kotler, Philip

Type Book
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Title Statements

  • Full title :Marketing / Philip Kotler ... [et al.] ; traducción Clara Eugenia Rivera Rodríguez, María de Ancos Rivera.

Edition Statements

  • Publication Date:c2004.
  • Edition:10. éd

Publication Statements

Notes

Note : "Última reimpresión 2005."

Note : Traduction de : Principles of marketing. 10e éd.

The Physical Object

  • Description:xxvii, 758 p.

Edition Identifiers

  • ISBN:8420541982, 9788420541983
  • oclc:on1229005256
  • LC Classification:HF5415.1K87p2004E

Subjects

Case studies Handbooks and manuals Marketing Marketing -- Case studies Marketing -- Études de cas Marketing -- Gestion Marketing -- Guides, manuels, etc Marketing -- Handbooks, manuals, etc Marketing -- Management

Writers

Kotler, Philip

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