Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovativ…
The book presents fundamental marketing information in a comprehensive format, including coverage on sustainability and a focus on marketing in the challenging economic climate of the 2010s.
" ... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed…
La 4e de couverture indique : "Mercator couvre tous les aspects fondamentaux du marketing : études de marché, politique de produit, de prix, de distribution et de communication, stratégies marketing, marketing relationnel, politique de fidélisation, etc. Il intègre les derniers …
Résumé : "Fundamentos de marketing introduce al lector al fascinante y dinámico mundo del marketing en una forma probada, práctica y atractiva. Esta nueva edición adopta un enfoque práctico de la administración del marketing, incorporando un sinnúmero de historias y ejemplos det…