The product manager's desk reference

by Haines, Steven

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Title Statements

Full title :The product manager's desk reference / Steven Haines.

Edition Statements

Publication Date:©2009.

Publication Statements

Publisher(s):McGraw-Hill
Place of Publication:New York
Language:eng
Publication Date:©2009.

The Physical Object

Description:xxxix, 704 pages

Edition Identifiers

ISBN:9780071591348, 0071591346
oclc:ocn697514521
LC Classification:HF5415 .15 H153p 2009
Dewey Decimal:658.4/04

Introduction : The Accidental Profession -- Module 1. Foundational Elements for Product Management : What Is Product Management? ; The Product Master Plan ; Leadership : Creating Influence ; Cross-Functional Product Teams : Getting Things Done ; Decision Making : What's Next? ; Finance for the Product Manager : Keeping Score -- Module 2. Making the Market Your Primary Focus : The Playing Field and the Players : Analyzing the Industry and Competition ; Finding Markets to Conquer by Understanding Customer Needs and Market Segments ; Preparing to Set Your Mileposts : Forecasting for the Product Manager ; Strategic Product Planning : The Inflection Point

Module 3. The Start of the Product's Journey and the New Product Development Process : Making a Molehill out of a Mountain : The Concept Phase ; Is There Really a Business Here? Assessing Feasibility ; Appearances Are Everything : Defining the Product ; Justifying Product Investments : The Business Case ; Synchronizing the Gears : The Marketing Plan for the Product ; Execution and Oversight during Product Development ; Introducing the Product and Orchestrating the Launch

Module 4. Continuing the Journey : Post-Launch Product Managem…

Subjects

Business forecasting Business forecasting -- Handbooks, manu… Case studies Chefs de produit Handbooks and manuals Marketing Marketing -- Case studies Marketing -- Études de cas Marketing -- Gestion Marketing -- Guides, manuels, etc Marketing -- Handbooks, manuals, etc New products Prévision commerciale Prévision commerciale -- Guides, manuel… Product differentiation Product differentiation -- Handbooks, m… Product management Product management -- Case studies Product management -- Handbooks, manual… Produits commerciaux