Marketing across cultures

Marketing across cultures

by Usunier, Jean-Claude

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Title Statements

  • Full title :Marketing across cultures / Jean-Claude Usunier, Julie Lee.

Edition Statements

  • Publication Date:2011.
  • Edition:1a ed

Publication Statements

  • Publisher(s):Pearson Educacion
  • Place of Publication:México
  • Language:eng
  • Publication Date:2011.

Notes

Título tomado de la pantalla de inicio.

Fecha de la publicación de la obra impresa: 2005.

This book does not try to describe cultures exhaustively, or from an insider s point of view. What we have attempted to provide for the reader is a method for dealing with intercultural situations in international marketing. The underlying postulate of this book is that international marketing relationships have to be built on solid foundations.

The Physical Object

  • Description:1 libro en línea

Edition Identifiers

  • ISBN:9781405871402, 1405871407, 9780273685296, 0273685295
  • oclc:ocn893583351

Subjects

mercadotecnia

Writers

Usunier, Jean-Claude Lee, Julie

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Files & Downloads

  • Marketing Across Cultures (4th Edition) -- (.pdf)

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