Marketing analytics

Marketing analytics: a practical guide to improving consumer insights using data techniques

by Grigsby, Mike

Type Book
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Title Statements

  • Full title :Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.

Edition Statements

  • Publication Date:cop. 2015.
  • Edition:2nd ed

Publication Statements

  • Publisher(s):Kogan Page
  • Place of Publication:London
  • Language:eng
  • Publication Date:cop. 2015.

Notes

Nasl. prve izd.: Marketing analitics, a practical guide to real marketing science (2015).

The Physical Object

  • Description:XV, 217 str. : : tabele, graf. prikazi ; : 24 cm.

Edition Identifiers

  • ISBN:9780749482169, 0749482168, 9780749482176, 0749482176
  • oclc:on1080373898

Subjects

Marketing trženje

Writers

Grigsby, Mike

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