Marketing and feminism: current issues and research

by Catterall, Miriam Maclaran, Pauline Stevens, Lorna

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This volume offers scholarship on feminist perspectives in marketing. Through many controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts.

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Title Statements

Full title :Marketing and feminism : current issues and research / edited by Miriam Catterall, Pauline Maclaran, and Lorna Stevens.

Summary

Edition Statements

Publication Date:2000.

Publication Statements

Publisher(s):Routledge
Place of Publication:London
Language:eng
Publication Date:2000.

The Physical Object

Description:1 online resource (xiii, 282 pages) : : illustrations

Edition Identifiers

ISBN:9781136352775, 1136352775, 9781315010939, 1315010933
oclc:ocn862746024
LC Classification:HF5415
Dewey Decimal:658.8/34/082

Marketing and feminism : an evolving relationship / Miriam Catterall, Pauline Maclaran and Lorna Stevens -- Market feminism : the case for a paradigm shift / Linda Scott -- Have we come a long way, baby? Negotiating a more multicultural feminism in the marketing academy in the USA / Lisa Peñaloza -- Advertisements as women's texts : a feminist overview / Barbara B. Stern -- Women and advertising : reading the relationship / Stephanie O'Donohoe -- Using memory-work to give a feminist voice to marketing research / Lorraine A. Friend and Shona M. Thompson -- Shifting the discourse : feminist perspectives on consumer behaviour research / Margaret K. Hogg, Shona Bettany and George Long -- The laugh of the marketing Medusa : men are from Marx, women are from Veblen / Stephen Brown -- The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania / Len Tiu Wright and Mihaela Kelemen -- Reading Rabotnitsa : fifty years of creating gender identity in a socialist economy / Natasha Tolstikova -- Off to the shops : why do we really go shopping? / Sue Eccles and Helen Woodruffe-Burton -- Women-focused consumption spaces : cafés/bars in Amsterdam / Helene Hill --…

Subjects

BUSINESS & ECONOMICS -- Industrial Mana… Business & Economics -- Management BUSINESS & ECONOMICS -- Management Scie… BUSINESS & ECONOMICS -- Organizational … Consommatrices consumentengedrag Feminism Feminisme Feminismus Frau Marketing Marktonderzoek Verbraucher Vrouwen Women consumers