Marketing management

Marketing management

by Kotler, Philip

Type Book
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The American edition of 'Marketing Management' is a leading marketing text because its content and organisation consistently reflect changes in marketing theory and practice. This European edition explores the challenges facing European marketing practitioners.

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Title Statements

  • Full title :Marketing management / Philip Kotler [and others].

Summary

The American edition of 'Marketing Management' is a leading marketing text because its content and organisation consistently reflect changes in marketing theory and practice. This European edition explores the challenges facing European marketing practitioners.

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Edition Statements

  • Publication Date:2009.
  • Edition:[European ed.]

Publication Statements

The Physical Object

  • Description:xxxviii, 889 pages : : color illustrations ; : 29 cm.

Edition Identifiers

  • ISBN:0273718568, 9780273718567
  • oclc:ocn865515460
  • LC Classification:HF5415.13
  • Dewey Decimal:658.802

Subjects

Europe Marketing -- Gestion Marketing -- Gestion. -- Europe Marketing -- Management Marketing -- Management. -- Europe

Writers

Kotler, Philip

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