Marketing management

Marketing management

by Kotler, Philip

Type Book
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Title Statements

  • Full title :Marketing management / Philip Kotler ... [et al.].

Edition Statements

  • Publication Date:2009.
  • Edition:[1st European ed.]

Publication Statements

Notes

"Authorised adaptation from the U.S. edition, entitled Marketing Management, 13 th edition ... published by Pearson Education, Inc, publishing as Prentice Hall, c2009"--T.p. verso.

The Physical Object

  • Description:xxxviii, 889 p. : : ill. (some col.), col. map ; : 29 cm.

Edition Identifiers

  • ISBN:0273718568, 9780273718567
  • oclc:on1179299241
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8

Subjects

Europe Marketing -- Gestion Marketing -- Gestion. -- Europe Marketing -- Management Marketing -- Management. -- Europe

Writers

Kotler, Philip

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