Marketing management

Marketing management

by Kotler, Philip

Type Book
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The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

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Title Statements

  • Full title :Marketing management / Philip Kotler [und weitere].

Summary

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

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Edition Statements

  • Publication Date:2009.

Publication Statements

Notes

Authorised adaptation from the American edition (13th) of the same title (978-0-136-00998-6).

The Physical Object

  • Description:889 Seiten : : Illustrationen ; : 28 cm.

Edition Identifiers

  • ISBN:9780273718567, 0273718568
  • oclc:ocn612096257
  • LC Classification:HF5415.13

Subjects

Europa Europe Management Marketing Marketing -- Gestion Marketing -- Gestion. -- Europe Marketing -- Management Marketing -- Management. -- Europe Marketingmanagement

Writers

Kotler, Philip

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