Marketing management

Marketing management

by Kotler, Philip

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Title Statements

  • Full title :Marketing management / Philip Kotler ; Kevin Lane Keller.

Edition Statements

  • Publication Date:2009.
  • Edition:13. ed., internat. ed

Publication Statements

  • Publisher(s):Pearson Prentice Hall
  • Place of Publication:Upper Saddle River, NJ
  • Language:eng
  • Publication Date:2009.

Notes

Previous edition: 2006.

The Physical Object

  • Description:816 Seiten : : Illustrationen, Diagramme ; : 28 cm.

Edition Identifiers

  • ISBN:0131357972, 9780131357976, 9780136009986, 0136009980
  • oclc:ocn255035916
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8

Subjects

Marketing Marketing -- 0 Gesamtdarstellung Marketing -- Controlling Marketing -- Gestion Marketing -- Lehrbuch. -- Management Marketing -- Management Marketingmanagement Marketingmanagement ; SWD-ID: 41689070 Marketingpolitik Marketingtheorie Theorie

Writers

Kotler, Philip Keller, Kevin Lane

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Files & Downloads

  • Marketing Management (13th Edition) -- (.pdf)

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  • Marketing Management: European Edition -- (.pdf)

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  • Marketing Management -- (.pdf)

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