Marketing management
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This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Read More ↓Title Statements
- Full title :Marketing management / Philip Kotler, Kevin Lane Keller.
Summary
This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Read More ↓Edition Statements
- Publication Date:©2009.
- Edition:13th ed
Publication Statements
- Publisher(s):Pearson Prentice Hall
- Place of Publication:Upper Saddle River, N.J
- Language:eng
- Publication Date:©2009.
The Physical Object
- Description:816 pages : : color illustrations ; : 29 cm
Edition Identifiers
- ISBN:9780131357976, 0136009980, 9780136009986, 0131357972
- oclc:on1006311277
- LC Classification:HF5415.13
- Dewey Decimal:658.8
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Files & Downloads
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Marketing Management (13th Edition) -- (.pdf)
PDF · 39.8 MB · updated -
Marketing Management: European Edition -- (.pdf)
PDF · 39.6 MB · updated -
Marketing Management -- (.pdf)
PDF · 39.1 MB · updated
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