Marketing management

Marketing management: a cultural perspective

by Peñaloza, Lisa Toulouse, Nil Visconti, Luca M.

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Title Statements

  • Full title :Marketing management : a cultural perspective / edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti.

Edition Statements

  • Publication Date:2012.

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:London
  • Language:eng
  • Publication Date:2012.

The Physical Object

  • Description:xxxviii, 540 p. : : illustrations ; : 26 cm

Edition Identifiers

  • ISBN:0415606829, 9780415606820, 0415606837, 9780415606837
  • oclc:ocn774178232
  • Dewey Decimal:658.8

Subjects

Cross-cultural studies Export marketing Export marketing -- Cross-cultural stud… Marketing Marketing -- Cross-cultural studies Marketing -- Cross-cultural studies. --… Marketing -- Études transculturelles Marketing -- Études transculturelles. -…

Writers

Peñaloza, Lisa Toulouse, Nil Visconti, Luca M.

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Files & Downloads

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