Marketing research

Marketing research

by Burns, Alvin C.

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Title Statements

  • Full title :Marketing research / Alvin C. Burns, Ann Veeck, Ronald F. Bush.

Edition Statements

  • Publication Date:©2017
  • Edition:Global edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow, England
  • Language:eng
  • Publication Date:©2017

Notes

Previous edition: 2014.

The Physical Object

  • Description:1 online resource (489 pages) : : illustrations (colour)

Edition Identifiers

  • ISBN:9781292153278, 129215327X
  • oclc:ocn961340341
  • LC Classification:HF5415.2
  • Dewey Decimal:658.83

Subjects

BUSINESS & ECONOMICS -- Industrial Mana… Business & Economics -- Management BUSINESS & ECONOMICS -- Management Scie… BUSINESS & ECONOMICS -- Organizational … Marketing -- Recherche Marketing research

Writers

Burns, Alvin C. Bush, Ronald F. Veeck, Ann

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