Marketing strategy

Marketing strategy: based on first principles and data analytics

by Palmatier, Robert W.

Type Book
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Title Statements

  • Full title :Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar.

Edition Statements

  • Publication Date:2022.
  • Edition:Second editon, reprinted

Publication Statements

The Physical Object

  • Description:XL, 373 stron : : ilustracje ; : 26 cm.

Edition Identifiers

  • ISBN:9781352011463, 1352011468, 9781352011470, 1352011476, 9781350305281, 1350305286
  • oclc:on1352940372

Subjects

Marketing Marketing -- informatyka Marketing -- zarządzanie Techniki ilościowe w zarządzaniu

Writers

Palmatier, Robert W. Sridhar, Srihari

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