Title Statements
- Full title :Marketing : the core / Roger A. Kerin, Steven W. Hartley.
Edition Statements
- Publication Date:cop. 2016.
- Edition:6th ed
Publication Statements
- Publisher(s):McGraw-Hill
- Place of Publication:Boston [etc.]
- Language:eng
- Publication Date:cop. 2016.
The Physical Object
- Description:xlii, 531 p. : : il. ; : 28 cm
Edition Identifiers
- ISBN:9780077729035, 007772903X
- oclc:on1120664032
Subjects
Writers
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