Marketing

Marketing: the core

by Kerin, Roger A.

Type Book
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Title Statements

  • Full title :Marketing : the core / Roger A. Kerin, Steven W. Hartley.

Edition Statements

  • Publication Date:cop. 2016.
  • Edition:6th ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:Boston [etc.]
  • Language:eng
  • Publication Date:cop. 2016.

The Physical Object

  • Description:xlii, 531 p. : : il. ; : 28 cm

Edition Identifiers

  • ISBN:9780077729035, 007772903X
  • oclc:on1120664032

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