Mastering mobile learning: tips and techniques for success

"Discover the strategies, tools, and technologies necessary for developing successful mobile learning programs in the modern, rapidly-expanding mobile learning environment. Only clear guidelines and state-of-the-art technologies will stand up to the challenges that lie ahead. With a smart focus that combines a proven process with all-important strategies and practical applications, Mastering Mobile Learning stands as the most modern, comprehensive resource on the subject. It also features unique technical content previously unavailable among the literature of the mobile learning field. This book will help you turn concept into reality. This book will show you best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and--more importantly--the advantages of mobile learning strategies and technologies for 21st century business environments. The book provides: An overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach A discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy, and easy ways to inexpensively launch mobile learning. Valuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go. Information on the ROI of mobile learning, using mobile devices as research tools, and why training in mobile development is critical. An overview of the technical aspects of the design and development of mobile learning. Written by experts in this burgeoning field, Mastering Mobile Learning provides a roadmap for creating the most effective learning content, strategies, and applications possible"--

"This book explains best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and--more importantly--the advantages of mobile learning strategies and technologies for 21st century business environments"--

Part 1: Understanding Mobile Learning -- 1. Enterprise Mobile Learning: A Primer / Gary Woodill and Chad Udell -- 2. The Seven Shifts in Enterprise Learning / Gary Woodill -- 3. The Disruptive Nature of Mobile Learning / John Feser -- 4. Why Executives Should Care About Mobile Learning / John Feser -- 5. mLearning Is Not e-Learning on a Mobile Device / John Feser -- Part 2: Strategic Thinking About Mobile Learning -- 6. The Six Ps of Mobile Learning Strategy / Chad Udell -- 7. The Business Case for Mobile Learning / John Feser -- 8. The New "Nomadism" as a Driver of Mobile Learning / Gary Woodill -- 9. Creating a Mobile Learning Content Strategy / Chad Udell -- 10. Seven Easy and Inexpensive Ways to Launch Mobile Learning / John Feser -- 11. Building Brand Advocacy Through Mobile Learning / Scott McCormick and Chad Udell -- 12. Developing a Mobile Management Strategy / Gary Woodill and Scott McCormick -- 13. Change Management Strategies for Mobile Learning / Scott McCormick -- Part 3: The Varieties of Mobile Learning Experiences -- 14. The Categories of Mobile Learning Content / Gary Woodill and Chad Udell -- 15. The Unique Affordances of Mobile Learning / Gary Woodill -- 16. Leve…