Media economics and management

Media economics and management

by Sathya Prakash, Elavarthi

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Title Statements

  • Full title :Media economics and management / Sathya Prakash Elavarthi, Sunitha Chitrapu.

Edition Statements

  • Publication Date:2021.
  • Edition:1st

Publication Statements

  • Publisher(s):Routledge India
  • Place of Publication:New Delhi
  • Language:eng
  • Publication Date:2021.

Notes

<P><I>List of Tables</I></P><P><I>Abbreviations</I></P><P><I>Foreword</I></P><P>Vibodh Parthasarathi</P><P><I>Preface</I></P><P><I>Acknowledgements</I></P><P>1. Understanding media products, firms and markets </P><P>2. Media firms: revenues, costs, demand, supply and pricing </P><P>3. Audiences and advertising markets </P><P>4. Media economics and public policy </P><P>5. Economics and management of newspaper publishing </P><P>6. Economics and management of television broadcasting </P><P>7. Economics and management of the film industry </P><P>8. Economics and management of digital media </P><P>9. Media as creative industries </P><P>10. Copyrights and media business </P><P>Index</P>

The Physical Object

  • Description:1 online resource

Edition Identifiers

  • ISBN:9781000455588, 1000455580, 9781000455540, 1000455548, 9781003199212, 1003199216
  • DOI:10.4324/9781003199212
  • oclc:on1276791265
  • Dewey Decimal:338.4730223

Subjects

Mass media -- Economic aspects Mass media -- Management Médias -- Aspect économique Médias -- Gestion

Writers

Sathya Prakash, Elavarthi Chitrapu, Sunitha

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