Mediawriting: print, broadcast, and public relations
Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts.
Read More ↓Title Statements
- Full title :Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
Summary
Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts.
Read More ↓Edition Statements
- Publication Date:2004.
- Edition:2nd ed
Publication Statements
- Publisher(s):L. Erlbaum Associates
- Place of Publication:Mahwah, N.J
- Language:eng
- Publication Date:2004.
The Physical Object
- Description:1 online resource (xxii, 424 pages) : : illustrations
Edition Identifiers
- ISBN:1410610675, 9781410610676, 0805846883, 9780805846881
- oclc:ocm56325564
- LC Classification:P96.A83
- Dewey Decimal:808/.066302
Table of Contents
Communication theory and news values -- Ethical and legal issues in media writing -- Research in communication -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing in organizational media -- Public relations writing in the news media -- Public relations writing in promotional media.
Read More ↓Subjects
Writers
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