Millennials with kids: marketing to this powerful and surprisingly different generation of parents

by Fromm, Jeff

Type Book

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Title Statements

Full title :Millennials with kids : marketing to this powerful and surprisingly different generation of parents / Jeff Fromm and Marissa Vidler.

Summary

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products; promote purpose beyond the bottom line; cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to Millennials. A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household - and connect with these critical consumers in the complex participation economy.

Edition Statements

Publication Date:2015

Publication Statements

Publisher(s):AMACOM, American Management Association
Place of Publication:New York, NY
Language:eng
Publication Date:2015

The Physical Object

Description:xiv, 224 pages ; : 24 cm

Edition Identifiers

ISBN:9780814436585, 0814436587
oclc:ocn898909990
LC Classification:HF5415.332.Y66
Dewey Decimal:658.8

Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword.

Subjects

broader terms Cibles (Marketing) Génération Internet Generation Y. Jeunes adultes consommateurs -- Attitud… Parents Target marketing Young adult consumers -- Attitudes