Neuro web design: what makes them click?

by Weinschenk, Susan

Type Book

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Title Statements

Full title :Neuro web design : what makes them click? / Susan M. Weinschenk.

Summary

"Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision-making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click." "Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site."--Jacket.

Edition Statements

Publication Date:©2009.

Publication Statements

Publisher(s):New Riders
Place of Publication:Berkeley, CA
Language:eng
Publication Date:©2009.

The Physical Object

Description:xiii, 147 pages : : illustrations ; : 24 cm.

Edition Identifiers

ISBN:9780321603609, 0321603605
oclc:ocn276223846
LC Classification:HF5415.12615
Dewey Decimal:658.8342

Subjects

Aspects psychologiques Communication persuasive comportement du consommateur Consommateurs -- Comportement Consumer behavior E-Business Homepage Internet Internet marketing Konsumentenverhalten Marketing Marketing -- methods Marketing sur Internet motivation Neuromarketing Neuropsychologie Neuropsychology Online-Werbung Persuasion (Psychology) Persuasive Communication