Persuasive communication

Persuasive communication: how audiences decide

by Young, Richard O.

Type Book
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Pt. I. Understanding rational decision making -- pt. II. Understanding intuitive decision making -- pt. III. Understanding emotional decision making.

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Title Statements

  • Full title :Persuasive communication : how audiences decide / Richard O. Young.

Summary

Pt. I. Understanding rational decision making -- pt. II. Understanding intuitive decision making -- pt. III. Understanding emotional decision making.

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Edition Statements

  • Publication Date:2017.
  • Edition:2nd ed

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2017.

Notes

Previously published in 2011 under title: How audiences decide.

The Physical Object

  • Description:1 Online-Ressource

Edition Identifiers

  • ISBN:9781315687117, 1315687119
  • oclc:on1004397118

Subjects

Business communication -- Psychological… Communication dans l'entreprise -- Aspe… Online-Ressource

Writers

Young, Richard O.

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