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Pt. I. Understanding rational decision making -- pt. II. Understanding intuitive decision making -- pt. III. Understanding emotional decision making.
Cover -- Title -- Copyright -- CONTENTS -- DETAILED CONTENTS -- Acknowledgements -- Introduction -- PART I Understanding Rational Decision Making -- 1 Audience Decision-Making Expertise -- Decision Criteria of Expert Audiences -- Decision Criteria: The Audience's Mental Checklis…
This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral …
"...offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences--from army offic…