Persuasive communication

Persuasive communication: how audiences decide

by Young, Richard O.

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Title Statements

  • Full title :Persuasive communication : how audiences decide / Richard O. Young.

Edition Statements

  • Publication Date:©2017.
  • Edition:Second edition

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:New York
  • Language:eng
  • Publication Date:©2017.

Notes

Previously published in 2011 under title: How audiences decide.

The Physical Object

  • Description:1 online resource (xvi, 464 pages) : : illustrations, text file, PDF

Edition Identifiers

  • ISBN:9781317417170, 1317417178, 9781315687117, 1315687119, 9781317417156, 1317417151, 9781317417163, 131741716X, 9781138920361, 1138920363, 9781138920378, 1138920371
  • DOI:10.4324/9781315687117
  • oclc:on1048763929
  • LC Classification:HF5718
  • Dewey Decimal:658.45

Table of Contents

pt. I. Understanding rational decision making -- pt. II. Understanding intuitive decision making -- pt. III. Understanding emotional decision making.

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Subjects

Business communication -- Psychological… Communication dans l'entreprise -- Aspe…

Writers

Young, Richard O.

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