Persuasive communication: how audiences decide

by Young, Richard O.

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Title Statements

Full title :Persuasive communication : how audiences decide / Richard Young.

Edition Statements

Publication Date:2016.
Edition:2nd edition

Publication Statements

Publisher(s):Routledge
Place of Publication:New York, NY
Language:eng
Publication Date:2016.

Notes

Previously published in 2011 under title: How audiences decide.

The Physical Object

Description:1 online resource

Edition Identifiers

ISBN:9781317417170, 1317417178, 9781315687117, 1315687119, 9781315687117
oclc:ocn953735370
LC Classification:HF5718
Dewey Decimal:658.4/5

UNDERSTANDING RATIONAL DECISION MAKING. Audience Decision-Making Expertise -- Types of Audience Decisions -- Cognitive Processes in Audience Decision Making -- Aids to Audience Decision Making -- UNDERSTANDING INTUITIVE DECISION MAKING. Heuristics and Biases in Audience Decision Making -- Person Perception in Audience Decision Making -- UNDERSTANDING EMOTIONAL DECISION MAKING. Emotions in Audience Decision Making

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