Title Statements
- Full title :Persuasive Communication : How Audiences Decide.
Edition Statements
- Publication Date:2016.
- Edition:2nd ed
Publication Statements
- Publisher(s):Taylor and Francis
- Place of Publication:Milton
- Language:eng
- Publication Date:2016.
Notes
The Causes of Groups of Experts' Normally Inferior Performance.
The Physical Object
- Description:1 online resource (481 pages)
Edition Identifiers
- ISBN:9781317417170, 1317417178, 9781315687117, 1315687119
- oclc:ocn954046555
- LC Classification:HF5718
- Dewey Decimal:658.4/5
Table of Contents
Cover; Title; Copyright; CONTENTS; DETAILED CONTENTS; Acknowledgements; Introduction; PART I Understanding Rational Decision Making; 1 Audience Decision-Making Expertise ; Decision Criteria of Expert Audiences ; Decision Criteria: The Audience's Mental Checklist of Questions ; The Number of Decision Criteria in Audience Decisions.
Metrics and Tests That Operationalize Decision Criteria The Similarity of Decision Criteria Among Audience Members ; Audience Expectations Based on Decision Criteria ; Techniques for Discovering and Using Audience Decision Criteria ; Benchmarks of Expert Audiences.
Benchmarks: The Comparative Information Audiences Require Audience Expectations About Benchmark Information ; Audience-Provided Benchmarks ; Decision Schemata of Expert Audiences ; Decision Schemata: The Audience's Decision-Making Framework.
Decision Schemata as Guides to the Decision-Making Process Limitations of Decision Schemata ; The Shared Decision Schemata of Groups ; Decision Schemata of Novice Audiences ; Novices' Less Well-Developed Decision Schemata ; Consequences of Less Well-Developed Decision Schemata.
The Development of Expert-Like Decision Schemata The Development of Shared …
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