Positioning

Positioning: the battle for your mind

by Ries, Al

Type Book
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Title Statements

  • Full title :Positioning : the battle for your mind / by Al Ries and Jack Trout.

Edition Statements

  • Publication Date:©2001.

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York
  • Language:eng
  • Publication Date:©2001.

Notes

Includes index.

The Physical Object

  • Description:x, 213 pages : : illustrations ; : 20 cm

Edition Identifiers

  • ISBN:0071373586, 9780071373586
  • oclc:ocn406912753
  • LC Classification:HF5827.2
  • Dewey Decimal:659./1

Subjects

Positioning (Advertising) Positionnement (Publicité)

Writers

Ries, Al Trout, Jack

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