Positioning

Positioning: the battle for your mind

by Ries, Al

Type Book
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Title Statements

  • Full title :Positioning : the battle for your mind / Al Ries, Jack Trout ; [with a new foreword by Philip Kotler].

Edition Statements

  • Publication Date:©2001.

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York
  • Language:eng
  • Publication Date:©2001.

Notes

Includes index.

The Physical Object

  • Description:1 v. (x-213 p.) ; : 21 cm

Edition Identifiers

  • ISBN:0071373586, 9780071373586
  • oclc:ocn491421584
  • LC Classification:HF5827.2
  • Dewey Decimal:659

Subjects

Positioning (Advertising) Positionnement (Publicité) Produktpositionierung Werbung

Writers

Ries, Al Kotler, Philip Trout, Jack

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