Title Statements
- Full title :Positioning : the battle for your mind / Al Ries and Jack Trout ; with a new preface by Jack Trout.
Edition Statements
- Publication Date:2001.
- Edition:2nd ed
Publication Statements
- Publisher(s):McGraw-Hill
- Place of Publication:London
- Language:eng
- Publication Date:2001.
Notes
Previous edition: 1986.
The Physical Object
- Description:viii, 213 pages ; : 21 cm
Edition Identifiers
- ISBN:0071373586, 9780071373586
- oclc:ocn793508461
- LC Classification:HF5827.2
- Dewey Decimal:659.1
Table of Contents
Machine derived contents note: Introduction -- "Positioning' is the first body of thought to come to grips with the -- problems of communicating in an overcommunicated society. 1 -- Chapter 1. What Positioning Is All About -- Many people misunderstand the role of communication in business -- and politics today. In our overcommunicated society, very little -- communication actually takes place. Rather, a company must cre- -- ate a "position" in the prospect's mind. A position that takes into -- consideration not only a company's own strengths and weak- -- nesses, but those of its competitors as well 5 -- Chapter 2. The Assault on the Mind -- There are just too many companies, too many products, too much -- marketing noise. The per-capita consumption of advertising in -- America is $376 per year 11 -- Chapter 3. Getting into the Mind -- The easy way to get into a person's mind is to be first. If you can't -- be first, then you must find a way to position yourself against the -- product, the politician, the person who did get there first. 19 -- Chapter 4. Those Little Ladders in Your Head -- To cope with our overcommunicated society, people have learned -- to rank products on mental …
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