Research methods for business students

With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation. The fully revised 8th edition answers key questions such as: How do I choose my topic and design the research? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write? With the 8th edition you will discover: - Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster - New cases using up-to-date scenarios at the end of each chapter - Boxed examples throughout of research methods in the news, from student research and in published management research - A glossary of clear definitions of over 700 research-related terms - Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research - Detailed chapters on choosing your topic, critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection methods and analysis techniques and writing about and presenting your research - Teach yourself guides to research software available at www.pearsoned.co.uk/saunders with practice data sets

Revised edition of the authors' Research methods for business students, 2015