Retailing management

by Levy, Michael

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Title Statements

Full title :Retailing management / Michael Levy, Ph. D., Babson College, Barton A. Weitz, Ph. D., University of Florida, Dhruv Grewal, Ph. D., Babson College.

Edition Statements

Publication Date:2014
Edition:Ninth edition

Publication Statements

Publisher(s):McGraw-Hill Education
Place of Publication:New York, NY
Language:eng
Publication Date:2014

The Physical Object

Description:xxxiii, 670 páginas : : ilustraciones ; : 29 cm

Edition Identifiers

ISBN:9781259060663, 1259060667, 9780078028991, 007802899X
oclc:ocn992804987
LC Classification:HF5429
Dewey Decimal:658.87

SECTION I THE WORLD OF RETAILING -- 1 Introduction to the World of Retailing -- 2 Types of Retailers -- 3 Multichannel Retailing -- 4 Customer Buying Behavior -- SECTION II RETAILING STRATEGY -- 5 Retail Market Strategy -- 6 Financial Strategy -- 7 Retail Locations -- 8 Retail Site Location -- 9 Human Resource Management -- 10 Information Systems and Supply Chain Management -- 11 Customer Relationship Management -- SECTION III MERCHANDISE MANAGEMENT -- 12 Managing the Merchandise Planning Process -- 13 Buying Merchandise -- 14 Retail Pricing -- 15 Retail Communication Mix -- SECTION IV STORE MANAGEMENT -- 16 Managing the Store -- 17 Store Layout, Design and Visual Merchandising -- 18 Customer Service -- Appendix Starting Your Own Retail Business -- SECTION V CASES.