Retailing management

by Levy, Michael

Type Book

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Title Statements

Full title :Retailing management / Michael Levy, Ph. D., Babson College, Barton A. Weitz, Ph. D., University of Florida, Dhruv Grewal, Ph. D., Babson College.

Edition Statements

Publication Date:2015.
Edition:International edition

Publication Statements

Publisher(s):McGraw-Hill Education
Place of Publication:New York, NY
Language:eng
Publication Date:2015.

Notes

"9e"--Cover

The Physical Object

Description:xxxi, 670 pages : : color illustrations, color maps ; : 28 cm

Edition Identifiers

ISBN:9780078028991, 007802899X
oclc:on1037353808
LC Classification:HF5429

Part 1. The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- Part 2. Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Part 3. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Part 4. Store management -- Managing the store -- Store layout, design and visual merchandising -- Customer service -- Appendix. Starting your own retail business -- Part 5. Cases.