Selling today

Selling today: partnering to create value

by Manning, Gerald L.

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Title Statements

  • Full title :Selling today : partnering to create value / Gerald L. Manning, Michael Ahearne, Barry L. Reece.

Edition Statements

  • Publication Date:©2012.
  • Edition:12th ed

Publication Statements

  • Publisher(s):Pearson Prentice Hall
  • Place of Publication:Upper Saddle River, N.J
  • Language:eng
  • Publication Date:©2012.

Notes

ODL_2016/2017.

The Physical Object

  • Description:xxxi, 512 pages : : illustrations (some color) ; : 29 cm

Edition Identifiers

  • ISBN:9780132109864, 0132109867
  • oclc:ocn664260309
  • LC Classification:HF5438.25
  • Dewey Decimal:658.85

Table of Contents

Developing a personal selling philosophy -- Developing a relationship strategy -- Developing a product strategy -- Developing a customer strategy -- Developing a presentation strategy -- Management of self and others.

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Subjects

Customer orientation Försäljningsorganisation Personlig försäljning Sales management Selling Vente

Writers

Manning, Gerald L. Ahearne, Michael Reece, Barry L.

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