Services marketing: managing the service value chain
by Bruhn, Manfred Georgi, Dominik
Written from a European perspective, this book demonstrates how services firms can create value by marketing. Divided into five parts, it includes case studies and "Services Marketing in Action" boxes. Aimed at final year marketing students, it is also useful for practitioners who work in the area of services management and marketing.
Read More ↓Title Statements
- Full title :Services marketing : managing the service value chain / Manfred Bruhn and Dominik Georgi
Summary
Written from a European perspective, this book demonstrates how services firms can create value by marketing. Divided into five parts, it includes case studies and "Services Marketing in Action" boxes. Aimed at final year marketing students, it is also useful for practitioners who work in the area of services management and marketing.
Read More ↓Edition Statements
- Publication Date:2006
Publication Statements
- Publisher(s):FT Prentice Hall, Pearson Education
- Place of Publication:Harlow
- Language:eng
- Publication Date:2006
The Physical Object
- Description:xxvi, 478 sider : : illustrations
Edition Identifiers
- ISBN:0273681575, 9780273681571
- oclc:ocn474653792
- LC Classification:HD9980.5
- Dewey Decimal:658.8
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