Social eCommerce
Want to make money online? Then ignore media at your own risk. Social media is vital if you want your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck--for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention…
Read More ↓Title Statements
- Full title :Social eCommerce / Stephan Spencer, Jimmy Harding, and Jennifer Sheahan ; editor, Mary Treseler.
Summary
Want to make money online? Then ignore media at your own risk. Social media is vital if you want your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck--for you and your audience. Or worse still, it can become an echo chamber for negative PR.
If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.
Edition Statements
- Publication Date:©2014
- Edition:First edition
Publication Statements
- Publisher(s):O'Reilly
- Place of Publication:Sebastopol, CA
- Language:eng
- Publication Date:©2014
Notes
"Increasing sales and extending brand reach"--Cover.
Includes index.
The Physical Object
- Description:xxx, 276 pages : : illustrations ; : 24 cm
Edition Identifiers
- ISBN:9781449366360, 1449366368
- oclc:ocn890605514
- LC Classification:HF5548.32
- Dewey Decimal:658.8/72
Table of Contents
The social media landscape -- Basic social media strategy -- Marketing strategy : physical goods -- Marketing strategy : digital goods and services -- Local services and storefronts -- Designing and testing ads on Facebook -- Guerrilla marketing -- Professional presence and damage control -- Keeping up with changes -- Book promotion -- Event promotion -- Social search engine optimization -- Influencer outreach -- Affiliate marketing and MLM.
Read More ↓Subjects
Writers
No reviews yet. Be the first to rate this work.
Related Works
more →
Food industry and the Internet
Securing transactions and payment systems for m-commerce
Business web strategy: design, alignment and application
E-commerce and cultural values
Files & Downloads
-
Social eCommerce: Increasing Sales and Extending …
PDF · 25.7 MB · updated -
Social eCommerce: Increasing Sales and Extending …
PDF · 26.7 MB · updated -
Social eCommerce: Increasing Sales and Extending …
EPUB · 8.2 MB · updated -
Social eCommerce -- (.epub)
EPUB · 8.2 MB · updated
Rate & Review