Straight talk about communication research methods

"Researchers are like detectives. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. In both, answering questions leads to more questions. And, in both, seeing patterns is crucial to solving the puzzle. Straight Talk about Communication Research Methods presents the foundations of research methods, the choices scholars make, and the methodological decisions driving communication scholarship to balance one's desire to know and inquire into interesting communication questions while instilling an enthusiasm about the process! Featuring a student friendly writing style, Straight Talk about Communication Research Methods is built on adult learning theory -- information is given in small chunks that build upon each other, repeating then expanding knowledge. Featuring updated information and examples, the new third edition of Straight Talk about Communication Research Methods: Is Modern! The text includes material on conducting research on, and involving, social and digital media. Is Practical! Examples of how students might use communication research methods in business and industry jobs after graduation are integrated throughout. Is Groundbreaking! The text features four chapters that summarize new qualitative research methods along with comprehensive instructions on how to conduct these research methods. Is Interactive! A seamlessly integrated enhanced learning package provides both students and instructors access to online content, interactive exercises and more."--Page [4] of cover.

Part 1. Introduction to communication research -- Part 2. Preparing to conduct research -- Part 3. Research under the quantitative paradigm -- Part 4. Research under the qualitative paradigm.