Strategic marketing

Strategic marketing

by Mooradian, Todd A.

Type Book
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Title Statements

  • Full title :Strategic marketing / Todd Mooradian, Kurt Matzler, Larry Ring.

Edition Statements

  • Publication Date:©2014
  • Edition:Pearson new international edition. First edition

Publication Statements

The Physical Object

  • Description:iii, 428 pages : : illustrations ; : 28 cm

Edition Identifiers

  • ISBN:9781292020563, 1292020563
  • oclc:ocn881466623
  • LC Classification:HF5415.13
  • Dewey Decimal:658.802

Subjects

Marketing

Writers

Mooradian, Todd A. Matzler, Kurt Ring, Lawrence J.

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