Strategic marketing

by Cravens, David W.

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Title Statements

Full title :Strategic marketing / David W. Cravens, Nigel F. Piercy.

Edition Statements

Publication Date:2009.
Edition:9th ed

Publication Statements

Publisher(s):McGraw-Hill Irwin
Place of Publication:Boston
Language:eng
Publication Date:2009.

The Physical Object

Description:XV, 784 str. : : ilustr., zvd. ; : 27 cm

Edition Identifiers

ISBN:9780073381008, 0073381004, 9780071263351, 0071263357
oclc:ocn443659707
Dewey Decimal:658.8/02

Subjects

Case studies Market research Marketing Marketing -- Case studies. -- Management Marketing -- Decision making Marketing -- Études de cas. -- Gestion Marketing -- Gestion Marketing -- Management Raziskave trga strategic management Strategic planning strateški management Strateško planiranje trženje