Title Statements
- Full title :The accidental library marketer / Kathy Dempsey.
Edition Statements
- Publication Date:c2009.
Publication Statements
- Publisher(s):Information Today
- Place of Publication:Medford, N.J
- Language:eng
- Publication Date:c2009.
The Physical Object
- Description:xvi, 294 p. : : ill.
Edition Identifiers
- oclc:on1200910274
- LC Classification:Z716.3
Table of Contents
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
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