Title Statements
- Full title :The library marketing toolkit / Ned Potter
Edition Statements
- Publication Date:2012
Publication Statements
- Publisher(s):Facet Publishing
- Place of Publication:London
- Language:eng
- Publication Date:2012
Notes
1. Seven key concepts for marketing libraries 2. Strategic marketing 3. The library brand 4. Marketing and the library building 5. An introduction to marketing online 6. Marketing with social media 7. Marketing with new technologies 8. Marketing and people 9. Internal marketing 9. Library advocacy as marketing 10. Marketing Special Collections and archives
The Physical Object
- Description:xxii, 218 s. : : illustrations
Edition Identifiers
- ISBN:9781856048064, 1856048063
- oclc:ocn894996599
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