The co-creation paradigm

by Ramaswamy, Venkatram

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Title Statements

Full title :The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan.

Edition Statements

Publication Date:©2014.

Publication Statements

Publisher(s):Stanford Business Books
Place of Publication:Stanford, CA
Language:eng
Publication Date:©2014.

The Physical Object

Description:xx, 333 p

Edition Identifiers

ISBN:9780804789158, 0804789150
oclc:ocn898534283
LC Classification:HF5415.5
Dewey Decimal:658.5/75

Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm.

Subjects

Business networks Customer relations Marketing relationnel Product management Production -- Gestion Produits commerciaux -- Gestion Relations avec la clientèle Relationship marketing Réseaux d'affaires