The complete graphic designer: a guide to understanding graphics and visual communication
Title Statements
- Full title :The complete graphic designer : a guide to understanding graphics and visual communication / by Ryan Hembree.
Edition Statements
- Publication Date:2008, ©2011.
Publication Statements
- Publisher(s):Rockport Publishers
- Place of Publication:Gloucester, Mass
- Language:eng
- Publication Date:2008, ©2011.
The Physical Object
- Description:1 online resource (192 pages) : : illustrations, maps
Edition Identifiers
- ISBN:9781616735968, 1616735961, 1592532594, 9781592532599, 9781592535026, 159253502X
- oclc:ocn781716300
- LC Classification:NC997
- Dewey Decimal:741.6
Table of Contents
Cover -- Title -- Dedication -- Contents -- Introduction -- Design for Communication -- Graphic Design Is Not Art -- Graphic Design Is Not the Same as Commercial Art -- Graphic Design Is Visual Communication -- Semiotics -- Depth of Meaning -- Perceiving Visual Messages -- The Communicative Quality of Color -- The Role of Design in Everyday Life -- The Design Process -- Research -- Developing the Creative Brief -- Concept Development -- Selling the Idea -- Executing the Concept or Idea -- Keeping a Design Process Record -- Page Layout & Design
The GridPage Elements -- Visual Hierarchy -- Common Design Jobs -- Client Considerations -- Advertisements -- Printed Collateral -- Invitation Design -- Posters -- Brochure Design -- Publication Design -- Annual Reports -- Catalog Design -- Corporate Identity -- An Identity Is Not a Brand -- Identity Design Considerations -- Components of an Identity Program -- Branding -- The Importance of Branding -- Branding Basics -- Defining the Brand�s Audience -- Brand Components -- Package Design -- Branding in the Retail Environment -- Glossary
AB -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- X…
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