The Gen Z frequency

The Gen Z frequency: how brands tune in and build credibility

by Witt, Gregg L.

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Title Statements

  • Full title :The Gen Z frequency : how brands tune in and build credibility / Gregg L. Witt and Derek E. Baird.

Edition Statements

  • Publication Date:2018

Publication Statements

  • Publisher(s):Kogan Page
  • Place of Publication:London, England
  • Language:eng
  • Publication Date:2018

The Physical Object

  • Description:1 Online-Ressource

Edition Identifiers

  • ISBN:9780749482497, 0749482494
  • oclc:on1104497894
  • LC Classification:HF5415.1255
  • Dewey Decimal:658.827

Subjects

Advertising and youth branding Consommateurs -- Comportement Consommateurs -- Préférences Consumer behavior Consumers' preferences Publicité et jeunesse

Writers

Witt, Gregg L. Baird, Derek E.

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