Title Statements
- Full title :The measurement & evaluation series / the series editors Jack J. Phillips, Patricia Pulliam Phillips.
Edition Statements
- Publication Date:2008.
Publication Statements
- Publisher(s):Pfeiffer
- Place of Publication:San Francisco
- Language:eng
- Publication Date:2008.
The Physical Object
- Description:6 volumes : illustrations : 23 cm
Edition Identifiers
- ISBN:9780787987190, 0787987190, 9780787987183, 0787987182, 9780787987213, 0787987212, 9780787987220, 0787987220, 9780787987169, 0787987166, 9780787987206, 0787987204
- oclc:ocn953650393
- LC Classification:HF5549.5.T7
Table of Contents
Vol. 1. ROI fundamentals: why and when to measure ROI [146p.] -- vol. 2. Data collection: planning for and collecting all types of data [155p.] -- vol. 3. Isolation of results: defining the impact of the program [121p.] -- vol. 4. Data conversion: calculating the monetary benefits [123p.] -- vol. 5. Cost and ROI: evaluating at the ultimate level [144p.] -- vol. 6. Communication and implementation: sustaining the practice [179p.].
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