The small public library survival guide: thriving on less

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"[Herbert] Landau, a seasoned marketer, applied his three decades of corporate marketing experience to save a small library faced with funding cuts. His customer-centric approaches brought in resources, volunteers, and in-kind donations and earned the library local and national awards"--Cover.

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Title Statements

Full title :The small public library survival guide : thriving on less / Herbert B. Landau.

Summary

Edition Statements

Publication Date:2008.

Publication Statements

Publisher(s):American Library Association
Place of Publication:Chicago, Ill
Language:eng
Publication Date:2008.

The Physical Object

Description:viii, 159 pages ; : 23 cm

Edition Identifiers

ISBN:9780838935750, 0838935753
oclc:ocn212375849
LC Classification:Z678.6
Dewey Decimal:025.1/974

Why this book is necessary -- Defining your library's role in your community : a market-oriented approach -- Translating community needs into a strategic plan -- Funding your library's plan -- Earning money through benefit events -- Obtaining noncash support from the community -- Granstmanship : the art of grant winning -- Ongoing marketing of your library and its programs -- Innovative library programming on a shoestring -- Staffing your library's plan -- Buying on the cheap -- Conclusion : is it worth all the effort?

Subjects

Biblioteksadministration Bibliotheksverwaltung Bibliothèques -- Finances -- États-Unis Bibliothèques publiques -- Administrati… Folkbibliotek -- Förenta staterna Libraries -- Marketing Libraries -- Marketing. -- United States Libraries and community Libraries and community -- United States Library finance Library finance -- United States Marketing Öffentliche Bibliothek Petites bibliothèques -- Administration… Public libraries -- Administration Public libraries -- Administration. -- … Relations bibliothèque-collectivité -- … Small libraries -- Administration Small libraries -- Administration. -- U… United States