Using market knowledge

Using market knowledge

by Deshpandé, Rohit

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Title Statements

  • Full title :Using market knowledge / Rohit Deshpandé, editor.

Edition Statements

  • Publication Date:©2001.

Publication Statements

  • Publisher(s):SAGE Publications
  • Place of Publication:Thousand Oaks
  • Language:eng
  • Publication Date:©2001.

Notes

"Drawing on a collection of outstanding papers from the ... Marketing Science Institute (MSI) ..."--Page 4 de la couverture

The Physical Object

  • Description:391 pages

Edition Identifiers

  • ISBN:0761921974, 9780761921974, 0761921982, 9780761921981
  • oclc:ocn503000158
  • LC Classification:HF5415 .2 U85m

Subjects

Marketing -- Gestion Marketing -- Management Marketing -- Recherche Marketing research

Writers

Deshpandé, Rohit

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Files & Downloads

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